According to TechSci Research report, “Hair Gel Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030F”, the Global Hair Gel Market was valued at USD 4.80 billion in 2024 and is expected to grow to USD 6.10 billion by 2030 with a CAGR of 4.13% during the forecast period. The global hair gel market is experiencing steady growth, driven by evolving consumer preferences, rising awareness of personal grooming, and advancements in product formulations. Hair gels have remained a popular styling solution across diverse demographics, offering users the ability to sculpt, shape, and control hair while expressing individual style. In today’s dynamic beauty landscape, the market is undergoing a transformation fueled by trends such as natural ingredient demand, gender inclusivity, multifunctional products, and digital-first retail strategies.
One of the primary drivers of the market is the growing global emphasis on personal grooming and self-expression. Consumers are increasingly viewing hairstyles as an important extension of their personality and lifestyle. Hair gels provide a versatile tool for achieving a wide range of looks, from sleek professional styles to bold, creative statements. The influence of social media platforms like Instagram, TikTok, and YouTube further amplifies this trend, with beauty influencers and celebrities driving demand for hair gels by showcasing trendy hairstyles and innovative styling techniques.
Another significant growth factor is the rising focus on male grooming. Traditionally dominated by female consumers, the hair gel market has witnessed a surge in male participation, particularly in urban centers with higher disposable incomes. Men are now investing more in personal care routines, spurred by changing societal norms, professional demands, and the desire for well-groomed appearances. In response, brands have developed male-targeted hair gels with features like strong hold, matte finish, and quick-drying formulations. Celebrity endorsements and sports personalities further influence men’s styling preferences, driving market expansion in this segment.
The demand for natural, organic, and clean-label hair gels is also reshaping the industry. Health-conscious consumers are becoming increasingly wary of synthetic chemicals traditionally used in hair gels, such as parabens, sulfates, phthalates, and alcohols. As a result, there is growing interest in products formulated with plant-based ingredients, essential oils, botanical extracts, and vitamins. Brands are responding with “free-from” hair gels that promise effective styling while nourishing the hair and scalp. This trend is particularly strong among millennials and Gen Z consumers who prioritize wellness, sustainability, and ethical consumption.
Volatility in raw material costs and supply chain disruptions present additional hurdles. Ingredients used in natural and organic formulations are subject to price fluctuations driven by factors such as agricultural yields, regulatory changes, and global demand shifts. Recent global events, including the COVID-19 pandemic and geopolitical tensions, have exposed vulnerabilities in supply chains, causing delays and increased costs. Brands must navigate these complexities while maintaining product quality, compliance, and affordability.
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Global Hair Gel Market is segmented into type, distribution channel and region.
Based on the distribution channel, online is the fastest-growing segment in the global hair gel market, driven by increasing internet penetration, smartphone usage, and the convenience of digital shopping. Consumers prefer e-commerce platforms for their wide product variety, competitive pricing, and ease of comparison. Social media influences and user-generated content significantly influence online purchasing decisions, especially among younger demographics. Additionally, brands are leveraging direct-to-consumer (DTC) channels to offer personalized shopping experiences, exclusive products, and subscription services. The COVID-19 pandemic accelerated the shift toward online shopping, and this momentum continues as consumers increasingly embrace the convenience and flexibility of purchasing hair gels through digital platforms.
Based on region, Asia Pacific is the fastest-growing region in the global hair gel market, fueled by rising disposable incomes, rapid urbanization, and an expanding middle class. Increasing awareness of personal grooming, particularly among younger consumers, is driving demand for diverse hair styling products. The region’s cultural diversity encourages the development of hair gels suited to various hair types and textures. Additionally, strong growth in e-commerce and mobile shopping platforms is enhancing product accessibility across urban and rural areas. Influences from K-beauty and J-beauty trends, along with celebrity endorsements and social media marketing, further contribute to the robust market expansion in Asia Pacific.
Major companies operating in the global Hair Gel Market are:
- Mandom Corporation
- Unilever plc
- The Estee Lauder Companies Inc.
- Coty Inc.
- L’Oreal S.A.
- Henkel AG & Co. KGaA
- Cassisevan, Inc. (Johnny B. Hair Care)
- Aveda Corporation
- Revlon Inc.
- The Procter & Gamble Company
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“Innovation in multifunctional and hybrid hair gels is driving consumer interest. Modern consumers seek convenience and value, favoring products that offer multiple benefits beyond styling. In response, brands are launching gels that not only provide hold but also hydrate, strengthen, protect against humidity, and shield hair from UV damage and heat styling. Ingredients like keratin, biotin, panthenol, and natural oils are being incorporated to enhance hair health while delivering styling performance. Hybrid gels appeal to minimalist beauty routines and the growing preference for time-saving solutions“, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.
“Hair Gel Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Type (Tubes, Jars), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Store, Online, Others), By Region & Competition, 2020-2030F”, has evaluated the future growth potential of global Hair Gel Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global Hair Gel Market.
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