According to TechSci Research report, “Australia Mattress Market – By Region, Competition, Forecast & Opportunities, 2030F”, the Australia Mattress market stood at USD 208.19 million in 2024 and is anticipated to grow USD 270.63 million by 2030 with a CAGR of 4.53% during forecast period. The Australia mattress market has witnessed significant growth over the past decade, driven by rising consumer awareness of the importance of quality sleep and increased investments in home comfort. Mattresses, as essential household products, directly impact health and wellbeing, prompting many Australians to prioritize better sleep solutions. The market features a broad spectrum of products, ranging from traditional innerspring mattresses to advanced memory foam, latex, hybrid, and smart mattresses. This diversity caters to a wide variety of consumer preferences, budgets, and lifestyle needs.
The demand for mattresses in Australia is closely linked to broader housing trends, including new home construction, renovations, and rental housing turnover. As urbanization continues, particularly in major states such as New South Wales and Victoria, the number of households needing mattresses grows steadily. Additionally, rising disposable incomes and changing lifestyles encourage consumers to upgrade from older mattresses to more comfortable and technologically advanced options.
Market Overview
The Australia mattress market is experiencing steady growth, driven by rising awareness of sleep health, evolving consumer lifestyles, and increasing urbanization. The demand is also fueled by a growing population, housing development, and an increasing focus on wellness.
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Market Trends
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Preference for Eco-Friendly Materials
Consumers are shifting toward mattresses made with natural and organic materials like latex, cotton, and bamboo. This reflects a broader trend toward sustainability and health consciousness. -
Technology-Integrated Products
Smart mattresses featuring temperature regulation, sleep tracking, and adjustable firmness are gaining traction among tech-savvy customers. -
Online Sales & Direct-to-Consumer (DTC) Growth
The rise of e-commerce has transformed the way consumers shop for mattresses. Brands offering home delivery, free trials, and flexible return policies are growing rapidly. -
Health-Driven Purchases
Increased focus on orthopedic and back-support mattresses is visible, particularly among older consumers and those with lifestyle-related health issues.
Market Opportunities
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Rising Housing Development
New residential projects across cities and suburbs are driving mattress demand, particularly in newly urbanized and regional areas. -
Geriatric Population Needs
With an aging population, there is potential for specialized mattresses designed for comfort, pressure relief, and support for chronic health conditions. -
Customizable and Modular Mattresses
Increasing interest in personalized comfort is opening up avenues for modular and customizable mattresses, allowing consumers to adjust firmness or support zones.
Market Challenges
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Intense Market Competition
The mattress industry in Australia is saturated with numerous local and international players, making market entry and brand differentiation difficult. -
Price Sensitivity
While demand for premium mattresses is rising, a significant segment remains focused on affordability, limiting pricing strategies. -
Supply Chain Fluctuations
Raw material availability, global shipping delays, and manufacturing costs continue to impact product availability and margins.
The Australia Mattress market is segmented into type, end use, distribution channel, and company.
Based on the distribution channel, the online segment is the fastest-growing channel in the Australia mattress market, driven by increasing consumer preference for convenience, wider product selections, and competitive pricing. Direct-to-consumer (DTC) mattress brands have disrupted traditional retail by offering easy home delivery, risk-free trial periods, and hassle-free returns, which reduce purchase hesitation. The COVID-19 pandemic further accelerated the shift toward online shopping, with more Australians comfortable buying mattresses without in-store testing. Advanced digital tools, customer reviews, and detailed product information empower buyers to make informed decisions. This rapid growth positions online sales as a key driver of the mattress market’s future expansion in Australia.
Based on the region, Queensland is the fastest-growing region in the Australia mattress market, fueled by strong population growth, urbanization, and increasing housing developments. Rising disposable incomes and a growing middle class in cities like Brisbane and Gold Coast are driving demand for quality mattresses and sleep products. Additionally, lifestyle changes and heightened awareness of sleep health contribute to more consumers investing in premium mattresses. The expansion of both offline retail stores and online mattress sales channels in Queensland supports this rapid growth. As more residents prioritize comfort and wellness, Queensland’s mattress market is expected to continue its robust upward trajectory in the coming years.
Major companies operating in Australia Mattress market are:
- Australian Comfort Group
- Dyer Holdings Pty. Ltd. (Sealy of Australia)
- Joyce Corporation Ltd
- AH Beard Holdings Pty Ltd.
- Wonderest Ltd.
- Koala Sleep Pty. Ltd.
- Sleeping Duck Mattress
- Ecosa Mattress
- Tontine Pty. Ltd.
- Tempur Australia Pty Ltd.
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“Technology integration through smart mattresses is gaining traction. These products monitor sleep patterns and provide data-driven feedback to help users improve sleep quality. The growing popularity of wellness apps and wearable sleep trackers complements this trend, creating an ecosystem of sleep health solutions. the Australian mattress market holds significant opportunities for growth and innovation. The increasing focus on sleep health offers scope for brands to develop specialized mattresses targeting specific consumer needs such as orthopedic support, cooling technology, or allergy prevention. Additionally, the emergence of eco-friendly and organic mattresses reflects growing environmental consciousness among Australian buyers,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.
“Australia Mattress Market, By Type (Innerspring, Memory Foam, Latex, Others), By End Use (Residential, Commercial), By Distribution Channel (Offline, Online), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Australia Mattress market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Australia Mattress market.
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